Baby Phat is an urban fashion line of clothing and other items for women and girls. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and fragrances. It is the corporate "sibling" of the clothing brand Phat Farm created by Russell Simmons. Baby Phat uses a sleek cat as the brand logo. Baby Phat began in 1998.

I designed and produced seasonal e-commerce web site for Baby Phat line of apparel. As well as promotional online offerings for customers. The E-commerce site consisted of Juniors, Plus Sizes, Girls, Infants and Toddlers apparel where customers could shop online. I managed and updated the site on a daily basis with new product, promotions and graphics that customers would see and engage with.