Phat Farm, one of the original urban wear brands, was founded in 1992 by Russell Simmons. His goal was to create a brand that takes the best of mainstream culture and infuse it with the aspiration of sophisticated American youth. His approach, as well as the commitment to quality and innovative designs has helped Phat Farm achieve broad, mass appeal.

I designed and coded front-end seasonal e-commerce web sites. As well as promotional online offerings for customers. The E-commerce site consisted of Mens, Boys and Toddlers apparel where customers could shop online. I managed and updated the site on a daily basis with new product, promotions and graphics that customers would see and engage with. Supplied client with several design options and variations to choose from while keeping the style of Phat Farm's season ad campaigns.